McConaughey Fitness

Matthew McConaughey is inspiring high school kids to change their lives and Just Keep Living. This story is a great example of how little changes can have profound impacts. Take on little changes in your own life, and watch for opportunities to help shape the lives of others. Give them hope to just keep livin.

The program is part of j.k.livin foundation that was started by Matthew McConaughey. The programs works with kids to help them incorporate fitness into their lives. I found an article about how the program is making a difference in high school students lives.

A high school student who lost weight to fit into her prom dress. Another who has less stress because he was “sweating it out” in workouts.

“I don’t remember having stress when I was 16, but a lot of kids are,” McConaughey said.

When teens are active, he said, the stress becomes more manageable. “They’re coming forward with real tangible things that [this program] is helping them with, and they’re reaching goals they set.”

Through the program McConaughey teaches some fundamentals by teaching some practical steps the kids can apply to fitness and life.

Fitness – 3 Practical Steps

What struck me is focusing on three practical steps:

• Goals – set small, but real goals and accomplish something
• Good, Safe Place to Come – we all need places we can feel safe and enjoy being
• Gratitude Circle – be thankful, the start giving back.

More About j.k. livin

Here is a video that gives a great description about how Matthew McConaughey is helping kids with their fitness and how those small changes are rolling over into the rest of their lives and their communities.

Fitness and Technology

Combining fitness with technology has helped j.k. livin to work with Los Angeles High Schools. Here is a video talking about the partnership with j.k. livin, Samsung, and BestBuy:

About Troy Pesola

Troy is the founder of Cube.Dweller.Fitness. He's an innovation catalyst in several areas of life including business, marketing, and process improvement. Outside of work he's actively involved in fitness, health, and living vibrantly in the Rocky Mountains of Colorado.